Attunity (OTC:ATTUF) to Present in San Francisco Early October

Tomahawk, WI 9/27/2011 (PennyPayDay) – Attunity Ltd. (OTC:ATTUF), a provider of real-time data integration software, introduced today, in a press release, Attunity Replicate, a high-performance data replication software that will enable organizations to accelerate and reduce the costs of distributing, sharing and ensuring the availability of data for meeting business operations and business intelligence needs. Attunity will present Attunity Replicate at Oracle Open World 2011 in the Moscone Convention Center's West Hall in San Francisco, CA, October 3-5, at booth #3728.

"More and more organizations are looking at data replication as a component of their data integration arsenal, to facilitate accessibility, availability and consistency of data in support of a range of business requirements including analytics and reporting, integration of operational systems, system migrations and upgrades, and more," explained Ted Friedman, vice president and distinguished analyst at Gartner. "At the same time, more IT organizations are focusing on time-to-value as an important factor in choosing solutions that enable them to respond to these business demands."

"Attunity Replicate, our new and innovative data replication platform, is the right solution at the right time, enabling organizations to harness the value of real-time information and capitalize on quick time-to-value," explained Shimon Alon, chairman and CEO of Attunity. "Attunity Replicate is the first product we bring to market as part of our vision to provide cloud computing and the enterprise market with an extensive data and content replication platform. Attunity Replicate and the file replication technologies we recently added through the RepliWeb acquisition will create a unique portfolio, to enable us to accelerate our growth, extend our existing partner relationships and engage new partnerships around big data and cloud computing."

Attunity Replicate's architecture facilitates the replication of big transaction data from databases including Oracle, SQL Server and DB2, and is designed to deliver quick time-to-value with:

'Click-2-Replicate' design: significantly simplifying user experience by automating the steps required to build a replication solution with packaged software that is fast to learn and implement.

'Zero-footprint' technology: reducing impact on database platforms and IT operations with log-based capture and delivery of transaction data that does not require the Attunity software to be installed on each source and target database.
Competitive licensing model: offering significantly lower licensing costs compared to alternative data replication solutions, enabling customers to benefit from faster return on investment (ROI) and lower total cost of ownership (TCO).


The Company will also present Attunity Replicate at the first "Scene and Be Heard" theatre session at Oracle Open World on Monday, October 3, from 10:30 a.m. - 10:50 a.m.

Additionally, Attunity will host a launch event featuring both Attunity Replicate and the recently acquired RepliWeb technologies on Tuesday, October 4, from 7 p.m. - 9:00 p.m. at Infusion Lounge, located on 124 Ellis St. in San Francisco, CA.

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