Palm Beach, FL 12/14/11 (StreetBeat) -- Stakool Inc. (OTC.BB: STKO.OB), a Florida-based corporation, is pleased to announce that its wholly-owned subsidiary, Anthus Life Corp., is tapping into the corporate catering market for sales growth of its Natural plus Energy™ product line.
The Company has engaged in a rewarding relationship with one of Las Vegas' premier resorts, Red Rock Resort, the crown jewel in the Station Casinos family of entertainment destinations. The resort has added the Company's Natural plus Energy™ product line as an option to their Healthy Break menu, allowing their event coordinators the ability to integrate a fixed price healthy snack break for corporate clientele wishing to promote healthy habits.
"In today's health conscious society, it is great to see corporate America encouraging healthy habits of their employees," states Peter Hellwig, President and CEO of Stakool and Anthus Life Corp. "It validates our mandate of healthy snacking and they are doing what is right and good for those who are traveling, which is when most encounter their greatest eating weaknesses."
The integration of Natural plus Energy™ means that the product is on hand for all catering functions opting to include the Healthy Break menu. Within the first 45 days, Red Rock Resort has already placed repeat orders.
"As corporations' interests in event planning develop into what is better for their employees' health and wellness, Anthus Life will enable the host of events with products that are synergistic with the trend toward catering operations offering more healthy options," states Mr. Hellwig. He goes on to state that, "Promoting the healthy snack catering option to casino properties and other convention centers that host corporate events throughout the US opens a huge market opportunity for Anthus Life products."
This special relationship with Red Rock Resort offers Anthus Life the benefit of developing brand equity through a non-traditional method by way of accessing a diverse group of consumers coming in touch with the product and creating brand awareness in advance of traditional retail deployment.
StreetBeat Disclaimer
No comments:
Post a Comment