Tallahassee, FL 4/2/12 (StreetBeat) -- Applied DNA Sciences, Inc. (OTC.BB: APDN), a provider of DNA-based security solutions, announced that its botanical, smartDNA™ anti-theft system, successfully deployed by Stockholm county police in 2011, is now officially approved by the Swedish National Police Board to be used by law enforcement in all counties in Sweden beginning June 2012. The Swedish National Police Board (RPS) is the central administrative and supervisory authority of the police service. RPS is responsible for the development of new working methods, and technological and administrative support, and it is responsible -- through the National Police Academy -- for the training of police officers. It is also the principal agency for the Swedish National Laboratory of Forensic Science (SKL).Anders Buren, Detective Superintendent, Stockholm County Police, stated: "We are very pleased with smartDNA as it has helped us to arrest the criminals for serious crimes committed. This has been proven in our evaluation of the system for the past year, and we expect, with support from SKL, our national forensic laboratory, to prosecute these criminals to the fullest extent of the law."
Detective Buren has over 25 years experience as detective of investigations, surveillance and forensics in Stockholm. He was the project leader for the Swedish "Tolerens" Security Taskforce charged with the goal to help fight against serious armed robberies in Stockholm County, and now the project leader for the smartDNA anti-theft system. He has been actively training Stockholm county police and other Swedish police forces on the various uses of the smartDNA system.
From June 2012, the entire Swedish police force will be working with smartDNA, as a covert method of linking criminals to crimes. The successful adoption of this system by the Swedish police has helped them to positively link criminals to serious crimes, and this has resulted in a number of arrests (cases are pending).
smartDNA helps to prevent crime
smartDNA is a unique and patented security system based on botanical DNA that can be used for the protection of valuables, in highly covert sting operations, as well as incorporated within existing security, anti-theft systems typically found in stores, warehouses, banks, pharmacies, and ATMs.
• For police sting operations, smartDNA products include a range of covert, permanent and transferable sprays and liquids that can be used to mark virtually any item from weapons, narcotics, and automotive parts to even the copper applied onto church roofs.
• For banking and retail markets such as jewelry stores and pharmacies, smartDNA spray systems are available and are mounted strategically over a jewelry case or near the entrance door of the store. In the event of a robbery or other crime, the water-based smartDNA spray is propelled toward the offender. In both applications, police and crime scene investigators (CSI) can then use a special detection device to visually see that the spray from the scene of the crime is present and sample the spray remnant for DNA verification.
Since the launch of smartDNA, in Sweden, over 40 locations have installed smartDNA spray systems. In the United States, smartDNA products and spray systems are available, and are installed in a number of bank and pharmacy locations on Long Island, New York. The number of stores within the initial jewelry chain is expected to sharply rise. Additional jewelry chains and associations have inquired about smartDNA, as well as banks, pharmacies and ATM owners.
"The only way to stop criminals is to outsmart them from all fronts, and that includes working with insurers to help protect businesses and home owners," stated Dr. James Hayward, APDN's CEO.
smartDNA and Insurance
As the likelihood of catching a burglar involved in a heist of a store or retail location equipped with the smartDNA anti-theft system increases, the chances of apprehending and proving the identity of the criminal significantly. In Sweden, the insurance company If P&C Insurance, Ltd (If), the leading property and casualty insurance firm in Scandinavia with approximately 3.6 million customers in the Nordic and Baltic countries, has promoted the use of smartDNA as part its use with anti-theft protection systems. The If partnership, and other commercial agreements in Sweden, was facilitated by Safe Solution AB, a security consultant working on behalf of APDN.
"The power of smartDNA naturally extends to insurance, creating a whole new category of insurance product that can help business and home owners reduce their premiums by installing alarm systems containing smartDNA," continued Dr. Hayward.
About APDN
APDN is a provider of botanical-DNA based security and authentication solutions that can help protect products, brands and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. SigNature® DNA and smartDNA™, our principal anti-counterfeiting and product authentication solutions that essentially cannot be copied, provide a forensic chain of evidence and can be used to prosecute perpetrators.
Please contact www.thestreetbeat.com for interest in our latest investor relations platform the “CEO Interview Series” with its host Steve Kanaval. The package includes a one-on-one interview with a seasoned industry professional; published segment to our web site with embedded audio/video file; and a compressed file that can be easily e-mailed out to your current and/or potential investors. Please e-mail bflautt@gmail.com or call (662) 392-0740 for pricing and scheduling.
StreetBeat Disclaimer
Tallahassee, FL 3/29/12 (
In any industry, a company goes for the “big gun” in order to take sales of its product to the next level. For instance, Nike signed Michael Jordan to slam dunk basketball shoe sales several years ago. Wrangler went to Brett Favre due to his appeal as a “good ol’ country boy” in order to try and sell more of its jeans. Getting a superstar that is widely regarded as an industry-expert is the pinnacle of marketing and the goal of any company.