Drinks Americas (OTCBB: DKAM) Enters Into LOI to Purchase Worldwide Beverage Imports

Palm Beach, FL 6/1/12 (StreetBeat) -- Drinks Americas Holdings, Ltd., ("Drinks") (OTCBB:DKAM), a leading developer and marketer of beverage products, announced today that it has entered into a letter of intent regarding the acquisition of Worldwide Beverage Imports, LLC ("WBI") for approximately 1,000,000 shares of common stock of the Company in exchange for the assignment and assumption of the contract and sale rights to WBI's licensed brands, WBI's sales rights in California (the only territory not currently included in Drinks distribution agreement), WBI's lease for warehouse facilities and a right of first refusal to purchase the assets of Fabrica de Tequilas Finos, S.A. de C.V. and Cerveceria Mexicana, S. de R.L. de C.V. and Cerveceria Azteca, S. de R.L. de C.V.

The immediate impact of the close of this transaction will be the addition of up to $2mil of tequila sales for Drinks Americas from the addition of California territory sales, which sales area not currently included in the scope of Drinks Americas' global distribution and licensing contract with WBI.

Patrick Kenny, CEO of Drinks Americas stated, "Closing this transaction will have the immediate impact of potentially increasing our gross margins, enhancing our potential profitability and immediately adding up to $2mil in revenue from the additional California sales revenue to our overall national business model. The transaction, once completed, will impact Drinks Americas' size, scale, potential profitability, and will add a large west coast sales and distribution center."

The final terms and conditions of the Transaction are being negotiated and will be determined in a definitive agreement. No assurances can be provided that a definitive agreement will be executed. Execution of a definitive agreement is subject to, among other things, the grant to the Company of a thirty day right of first refusal to purchase the assets of Fabrica de Tequilas Finos, S.A. de C.V. and Cerveceria Azteca, S. de R.L. de C.V., which right of first refusal shall expire twelve months from the date of the contemplated definitive agreement.

For further information see Drinks Americas' Current Report on Form 8-K filed with the SEC on May 30, 2012.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic premium beverages. In June 2011, the Company entered into a sales, distribution and licensing agreement with Worldwide Beverage Imports, LLC and is now selling and distributing KAH® Tequila, Agave 99® Tequila, Rio Bravo Beer, Crazy Pig Mexican Ale and Chili Devil Beer. The Company also markets Willie Nelson's Old Whiskey River Bourbon, Olifant Vodka, receives a royalty for Kid Rock's American Badass Beer and Damiana Mexican Liqueur, and owns and distributes Rheingold Beer.

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Drinks Americas (OTCBB:DKAM) Sales Increase 758% for the Quarter, Margins Improve 131%

Palm Beach, FL 12/12/11 (StreetBeat) -- Drinks Americas Holdings, Ltd., (OTCBB: DKAM), a leading developer and marketer of beverage products, announced that the Company had a net sales increase of 758% and a 131% improvement in gross margin for the quarter ending October 31, 2011. Sales for the three months ending October 31, 2011 were $1,270,589 with a gross margin of 23.8% compared to the prior three months (ended July 31, 2011) of $148,080 with a gross margin of 10.3%. Drinks Americas had a net increase in sales of 758% and a 131% improvement in gross margin for the quarter.

Comparing the same period last year (three months ended October 31, 2010 ) Drinks Americas sales increased by $1,126,947 from $143,642 or 784% with margins of 23.8% compared to 20.8% same period last year (a 14.4% improvement).

On a year to date basis (six months ended October 31, 2011 ) Drinks Americas sales were up 477% reaching $1,418,669 compared to $245,898 for the same period last year. Margins improved 62.5%. Margins were 22.4% for the current period compared to 13.8% for the same period last year.

Drinks Americas net loss for the three months ended October 31, 2011 decreased by 54.2% to $384,203 as compared to $850,415 , an improvement of $466,212 . Year to date (six months ended October 31, 2011 ) was $730,471 compared to $1,748,853 for the same period last year a $1,018,382 or a 58.3% improvement. The result is primarily attributable to the Company's increased sales volume coupled with gross margin improvements.

The Company continued to extinguish debt with an additional $322,000 in gain recognized in settlement of debt. Also impacting results were onetime expenses in the quarter ending October 31, 2011 that were in excess of $380,000. Interest expenses for the quarter were reduced from $204,000 to $56,000.

SGA over six months increased 6.2% however sales commission increases based on increased rate of sales had an $80,000 impact on the continued reduction of costs. Without increased commissions from incremental sales, SGA actually decreased 13%.

The Company's growth was accelerated by access to inventory on favorable terms as a result of Drinks Americas' recent transaction with Worldwide Beverage Imports, LLC and the sales of KAH Tequila, Old Whiskey River Bourbon, and Rheingold Beer.

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Drinks America (OTC:DKAM): St. Patty's Day Beer

Oxford, MS 3/15/2011 (PennyPayDay) -- Drinks Americas (OTC:DKAM) a leading developer and marketer of beverage products, today announced that it will be a sponsor of the Montauk, New York Friends of Erin, St. Patrick's Day Parade. The event expected to attract up to 50,000 people will feature more than one hundred marching bands, floats and organizations to include numerous first responders, volunteer fire departments and municipal fire and police departments. The parade, like Rheingold Beer, is one of New York's oldest institutions.

Joseph Bloecker, the President of the Friends of Erin who organize the event stated, "The Montauk Friends of Erin are both proud and pleased to announce the Sponsorship of Rheingold Beer for the 49th Montauk St. Patrick's Day Parade. We are proud to have Rheingold, one of New York's oldest beers, sponsor one of the oldest and historic St. Patrick's Day parades, scheduled to be held on Sunday, March 20th."

J. Patrick Kenny, CEO of Drinks Americas and The Rheingold Brewing Company stated, "Rheingold Beer is happy not only to be a sponsor of the parade, but also proud to be associated with the many first responder organizations that will march. As more and more retail stores and on premise outlets choose to stock Rheingold, New York's Beer since 1883, we hope these groups continue to adopt Rheingold Beer as their own."

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