Skinny Nutritional Corp. (OTCBB: SKNY) Signs Agreement with Cott Corporation's Cliffstar Subsidiary

Tallahasee, FL 2/22/12 (StreetBeat) -- Skinny Nutritional Corp. (OTCBB: SKNY), the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced yesterday that is has entered into an exclusive agreement with the Cliffstar subsidiary of the Cott Corporation (NYSE: COT), one of the world's largest beverage companies focusing on private label and contract manufacturing. Cott operates soft drink, juice, water and other beverage bottling facilities in the United States, Canada, the U.K. and Mexico. Cott markets beverage concentrates in over 50 countries around the world.

Independently, Skinny Water® is quickly expanding its popular beverage line, which is now available in all 50 states, along with the rapidly increasing demand among retailers for the products. As a result of this agreement, Skinny Nutritional's line of Skinny Water® zero-calorie enhanced beverages will be exclusively manufactured and distributed by Cott to selected new and existing customers through its retail channels, providing increased scalability for the Skinny Water® brand.

This agreement spans beverage production, raw materials procurement, research and development, freight management and retail inventory management. The agreement comes on the heels of Skinny Nutritional Corp.'s addition of many new regional distributors and new chain store authorizations in 2011.

"We are extremely excited to announce this strategic relationship with Cliffstar," said Michael Salaman, CEO of Skinny Nutritional Corporation. "This agreement allows us to do business with some of the largest retailers in the country and concentrate our resources on marketing and sales. We will be closely working with Cliffstar to introduce and aggressively market Skinny Water throughout the territory. As demand continues to rise, our retail channels are becoming increasingly aware that the concept of 'Skinny' works everywhere."

"We are excited to support Skinny Water in their continued growth," said Mike Gibbons, President of Cott's U.S. business unit. "We think that 'Skinny' is an exciting brand and the company's mission to provide healthy beverages is right in tune with today's marketplace. Cott is very careful when selecting new beverages to take to market, so considering Skinny Water's exceptional taste and zero-calorie characteristics it was an easy decision, which we believe will resonate with health-conscious consumers."

The Skinny Water® lineup features eight great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up) and as part of its 'Sport' line: Blue Raspberry (Fit), Pink Citrus Berry (Power), Kiwi Lime (Active) and Goji Black Cherry (Shape). Every bottle of Skinny Water® has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.

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Skinny Nutritional Corp. Signs Distribution Agreement With New Age Beverage Co.

Orlando, FL 12/5/11 (StreetBeat) --Skinny Nutritional Corp. (OTC.BB: SKNY), the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that is has entered into a distribution agreement with New Age Beverage Company. As a result of this agreement, the Company's line of Skinny Water® zero-calorie enhanced beverages will be distributed by New Age Beverage Co. throughout Colorado.

New Age Beverage has been the premier distributor in the Rocky Mountain region for over 15 years. With an impressive sales force and extensive resources, their experience and expertise will help present Skinny Water to retailers and residents in Colorado.

"We are extremely excited to announce the partnership for distribution in Colorado between Skinny Water and New Age Beverage," says Bob Miller, Vice President of DSD Sales for Skinny Nutritional Corp. "They recognize that Skinny Water is not only great-tasting and good for you, but is also a brand that's positioned as a complement to the enhanced water category, enabling retailers to bring additional consumers to the segment."

New Age distributes many alcoholic and non-alcoholic brands, including Xyience, Pop Chips, Izze, Nesquik, Jones Soda, Zico, Arizona, Activate, Boylans, and Oh Yeah. New Age is also the developer and distributor of their own beverage line: Xing Tea. The addition of New Age Beverage accelerates Skinny Water's expansion efforts in the West. In Colorado, Skinny Water is currently authorized in Target, Albertsons, and Safeway. Skinny Water is available in over 17,800 stores nationwide.

Josh Hillegass, General Manager for New Age Beverages, stated, "We feel Skinny Water will be a great addition to our existing portfolio. New Age Beverages is very careful when selecting new brands to take to market, so considering Skinny Water's exceptional taste and zero-calorie characteristics it was an easy decision. We feel Skinny Water will complement our other 'good-for-you' products and fit perfectly into our customer base offering a healthier alternative to retailers and consumers in our market."

Skinny Nutritional Corp. and New Age Beverage Co. expect to continue Skinny Water's expansion efforts throughout Colorado in the future by securing new accounts, and participating in joint promotions through retail outlets.

The Skinny Water® lineup features eight great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up) and as part of its 'Sport' line: Blue Raspberry (Fit), Pink Berry Citrus (Power), Kiwi Lime (Active) and Goji Black Cherry (Shape). Every bottle of Skinny Water® has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.

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Skinny Nutritional’s (SKNY.OB) Skinny Water Recognized by Women’s Health Magazine

Skinny Nutritional Corporation, the maker of Skinny Water®, reported today that Women’s Health magazine has chosen the zero-calorie water as one of the 125 Best Packaged Foods for Women in its November 2010 issue. The magazine has a circulation of over 1.5 million readers and is widely respected as a leader in topics regarding women’s health and fitness.

A panel of four expert nutritionists assembled the list of 125 items after analyzing nearly 50,000 items that can be commonly purchased at a supermarket that can help women maintain a healthy lifestyle and achieve fitness goals. Out of all the items analyzed, only seven beverages made the cut of the experts to be deemed relevant for the list of 125 products.

Skinny Water has been endorsed by Women’s Health Magazine in the past as well. In the May 2009 issue, an article titled “WH Tests It: Weight-loss Waters,” Skinny Water was selected as one of only six beverages to be featured as “making the grade” of Women’s Health. The stock price was in the area of 10 cents at the beginning of that May and saw a 40% spike before settling ahead approximately 25% for that month.

Shares of SKNY actually gapped down from yesterday’s close of $0.045 to open at $0.041, but have recovered to presently be trading up at $0.0465, or an increase of 3.33%, on average volume.