Northern, WI 9/2/2011 (PennyPayDay) – BillMyParents (OTC:BMPI), a leader in the teen prepaid debit card market, has launched a major word-of-mouth marketing campaign with Tremor, the Procter & Gamble-owned marketing firm specializing in brand engagement through consumer advocacy.The three-month, fully integrated and multi-platform marketing program premiered last week, and will directly reach over 600,000 highly interactive moms -- nearly half of whom have teenagers -- who are members of Vocalpoint, Tremor's massive online community built just for moms. The campaign is part of a comprehensive new multi-million dollar marketing campaign that will extend through the end of the year, span multiple consumer channels, and is expected to expose the BillMyParents brand to tens of millions of consumers.
"We wanted to jumpstart people trying, talking about and sharing the BillMyParents teen spending management solution," said Evan Jones, vice president of marketing for BillMyParents. "Tremor has a phenomenally robust and metrics-proven process that includes decades of research on moms and teens, which has made them one of the world's biggest marketing powerhouses. They have helped us develop a very sharp messaging and dissemination strategy to best resonate with Vocalpoint's sophisticated network of engaged moms."
"I'm thrilled to be in this marketing partnership as I'm convinced this is a breakthrough idea in today's era of heightened awareness of financial responsibility," said Tremor CEO and veteran P&G marketer, Chris Laird.
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