
The ad campaign provides for the airing of 60-second infomercials and four different six-minute interviews with MedeFile's Chairman, President and CEO Kevin Hauser. The ad spots will endeavor to promote mass consumer awareness of MedeFile and the need for and the many benefits of MedeFile's personal health record management solutions.
"New to the Street," featuring taped interviews with Hauser, will be produced and broadcast by FMW Media Works Corp., an affiliate of Inawa Corp. The televised infomercials and interviews will air a minimum of 1,000 times over the contracted one-year period on ION Television, and may be substituted at FMW's discretion on FOX, ABC, CBS, CNN and MSNBC in the following metro markets: New York, Los Angeles, Chicago, Dallas, Boston, Philadelphia, San Francisco/San Jose, Atlanta, Washington and Houston.
Headquartered in South Florida, MedeFile has developed and globally markets a proprietary, patient-centric, iPHR (Internet-enabled Personal Health Record) system for gathering, digitizing and organizing medical records so that individuals can have a comprehensive record of all of their medical visits. MedeFile's primary product is its web-based MedeFile solution, a highly secure system for gathering, maintaining, accessing and sharing personal medical records.
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