Orlando. FL 1/18/12 (StreetBeat) -- CommerceTel Corporation (OTCBB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today that a major multinational oil and gas corporation plans to roll out mobile marketing services across 10,000 retail food and gas locations in the U.S. The first deployment is expected to begin in February 2012 with a distributor operating more than 700 locations.Retail food and gas store locations nationwide will use SMS and other forms of mobile communications to alert consumers about local offers, promotions and other information. CommerceTel's innovative Software-as-a-Service (SaaS) solution, compatible with all wireless carriers and mobile operating systems such as Android, BlackBerry and iOS, allows the store operator to reach its customers directly without the hassle of creating different specifications for each carrier. Managing mobile campaigns and consumer mobile relationships is facilitated via an on-demand, Web-based solution that enables local, regional, or national store operators with the ability to deploy mobile marketing campaigns in minutes.
"Retail food and gas stores have a great opportunity to evolve their inbound foot traffic, or legacy marketing channels such as print, to proactive outbound communications to the consumers' mobile phones," said Dennis Becker, CEO of CommerceTel. "A unique and attractive advantage of our technology is our ability to quickly deploy our solutions to the individual locations, and provide customization capabilities to store owners."
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