
The company said the online channel will feature the international music channel's current and upcoming music entertainment programs in China. Ku6 will be responsible for non-content operations of the channel.
"This will strengthen our position in the online music entertainment area," Ku6 Chief Executive Jeff Shi said in a statement.
Ku6 shares were up 14 percent at $2.36 on Friday morning on the Nasdaq. They rose to $2.45 earlier in the session.
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