MobileBits (OTCBB: MBIT) to Acquire Leading Mobile Digital Loyalty and Marketing Solution Samy4Me

Northern, WI 3/21/12 (StreetBeat) -- MobileBits Holdings Corp., (OTCBB: MBIT), a leading provider of enterprise-class social and digital experience solutions has signed an agreement to acquire Switzerland based Aixum Tec A.G. Aixum is a leading provider of mobile marketing and loyalty solutions for the hyper-local business marketplace.

Through its flagship product, Samy4me™, Aixum provides an end-to-end solution that connects national and local merchants with targeted customers through their iPhone and Android smartphones. Samy4me™ was the second most downloaded consumer app in the Swiss iTunes store since 2011.

Samy4me™ is deployed by some of the largest national retail organizations in the world and provides an ever-growing mobile consumer community with the ability to choose and develop relationships with merchants and retailers. Merchants can create direct communication channels, deliver product information and offers, synchronize their loyalty systems, in-app purchases and reconciling through POS systems, all underlined by a rich reporting software that measures results of various campaigns in the social local mobile landscape.

"Over the years MobileBits has built a strong platform to provide their customers with a comprehensive digital and socially interactive solution," said Andrew Marshall, CEO of Aixum. "This combination together with Samy4me™ creates a complete digital offering to meet the growing demands of our client organizations and reduces the cost and complexity of distributing their product information, social content, offers, and loyalty initiatives."

"MobileBits and Aixum's business models are closely aligned with a strict focus on enabling exceptional digital experiences between businesses and their audience," said Majid Abai, CEO of MobileBits. "We admire Aixum's tremendous growth trajectory and believe the unique combination of resources and technology provides our current and future clients a distinct business advantage in mobile engagement and loyalty arena."

Samy4Me is a hyper local network solution developed to help strengthen the digital relationships between merchants and their customers through mobile smart phones and tablets computers. Aixum launched Samy4Me in 2011 after winning the CHF250,000 Business Plan competition in 2009, organized by the University of Liechtenstein.

McDonald's, Spar and Chicoree are among the numerous companies that have been using the network application.

Terms of the deal have not been disclosed. Consummation of the acquisition is subject to the execution of a definitive agreement between the parties and other customary closing conditions, including board and stockholder approval of the acquisition by the parties, and completion by MobileBits of its due diligence of Aixum.

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