Attitude Drinks (OTCBB: ATTD) Announces Significant Sales Growth in the Greater Boston Market

Atlanta, GA 5/4/12 (StreetBeat) -- Attitude Drinks (OTCBB: ATTD), an innovative beverage brand development company and creator of the Phase III® Recovery brand, today announced increased activity in sales and marketing efforts through April 2012, throughout the Boston Metro area.

Attitude Drinks is pleased to announce a significant increase in sales not only with Tedeschi Food Shops but elsewhere within the Great State/Blue Coast Beverages Distribution System. Specifically, sales through Great State Distribution and Tedeschi Food Shops nearly doubled when comparing April 2011 to April 2012. April sales represent an eighty seven percent increase for Phase III® since the product introduction into the Great State/Blue Coast Beverage Distribution system just over a year ago. In addition, Phase III® has recently been authorized and is now being sold into Market Basket, an impressive retailer in the Boston area along with a number of independent retailers representing various sales channels from fitness centers to convenience stores.

Attitude Drinks kicked off the Phase III® spring and summer sampling initiative with the Boston Marathon taking place April 16, 2012. With positive feedback coming from supporters throughout the ten thousand spectators and participants that attended the event, this was a successful outreach.

"The growth of Phase III Recovery in New England, which began in Boston last year in Tedeschi Food Shops, is continuing at an impressive rate as convenience stores and retailers authorize it. The addition of Demoulas Market Basket to our retailer family is extremely gratifying. Phase will be a profitable addition to Market Basket's great portfolio of products," commented Jack Shea, Executive Vice President of Sales at Attitude Drinks.

Niki Fuller, Vice President, Brand Manager at Attitude Drinks, commented, "We have always believed that Phase III would show continued success over time following product introduction and awareness marketing. The Boston Marathon has always been a successful venue for reaching out to both serious athletes and those interested in high intensity sports. Consumer reception to the product was extremely positive, which remains encouraging as we continue to pursue the selling of Phase III® into the Greater Boston Metro Area."

Steve Monaco, Director of Purchasing at Tedeschi Food Shops, commented, "I strongly believe we have just scratched the surface on our growth potential with Phase III® Recovery. Niki Fuller & Jack Shea have done an outstanding job as ambassadors of the brand. The continued focus in the Boston market will reap substantial benefits in 2012. Tedeschi Food Shops is proud to be a partner of Attitude Drinks and The Great State/Blue Coast Beverages distribution system."

Ron Fournier, Vice President of Sales at Great State Beverage, commented, "The continued increase in sales of Phase III within the Great State/Blue Coast Beverages distribution system is affirmation that not only did we choose a winning brand, but will continue to enjoy growth in developing what surely will remain a solid partnership with Attitude Drinks. We look forward to seeing the continued efforts by the Phase III® team in support of the brand as we believe these numbers will continue to rise."

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Attitude Drinks (OTCBB: ATTD) Signs One Year Endorsement Agreement with NFL Superstar LeSean McCoy

Shawshank, Va 3/20/12 (StreetBeat) -- Attitude Drinks (OTCBB: ATTD) today announced a marketing endorsement partnership agreement with NFL super star, LeSean McCoy. After barely missing the NFL rushing title by one game last year due to injury, 2012 Pro Bowl selection LeSean "Shady" McCoy has teamed up with Attitude Drink's Phase III®. Known around the league for being one of the great character guys as well as a tremendous talent, McCoy lead the NFL in 2011 with 20 touchdowns.

Niki Fuller, VP and Brand Manager for Attitude Drinks, commented, "After spending time this week with LeSean, it has become clear that we made the right choice in a selecting an athlete to represent Phase III®. Not only is he a rare talent on the field, but a genuinely good person off the field. As we develop the Phase III® Real Deal campaign, these are the essential qualities we take into consideration when selecting our brand ambassadors."

"When representing a brand you have to believe in it and use it. I am ecstatic to be partnering with Attitude Drinks. I believe that Phase III® is the real deal, and look forward to enjoying success as we continue working together," noted the Philadelphia Eagles' Pro Bowl running back LeSean McCoy.

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online.

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Attitude Drinks (OTCBB: ATTD) Online Sales of Phase III Recovery Already Top 2011 Sales

Orlando, FL 3/9/12 (StreetBeat) -- Less than three complete months into 2012, Attitude Drinks (OTCBB:ATTD) said after yesterday’s closing bell that 2012 online sales of its Phase III® pure milk-based recovery drink have already surpassed the total online sales for all of 2011. Increased awareness through new distribution deals were partially attributed for the large jump in sales, according to the company.

"Social media and YouTube have also played a part in this impressive sales growth. In addition, we are so pleased with the feedback and inquiries received via our website. We will continue to be proactive in communicating with our investors and consumers through our site, www.attitudedrinks.com. For those that have not visited our site, we encourage them to do so and leave their feedback," said Roy Warren, CEO of Attitude Drinks.

Shares of ATTD skyrocketed in January 2012 from around $0.001 to $0.0093, but have settled back to a support level around $0.004. The news came after the bell yesterday, which may have investors keeping an eye on Attitude Drinks early in today’s trading.

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Attitude Drinks (OTCBB: ATTD) Announces Four New Distributors

Austin, TX 3/2/12 (StreetBeat) -- Attitude Drinks (OTC.BB: ATTD) today announced that it has appointed several companies to distribute Phase III® Recovery Drink in their markets in the southeastern United States.

Birmingham Beverage Co (Birmingham, AL), Classic City Beverages (Athens, GA), Cone Distributing (Ocala, FL), and Ideal Distributing (Cookeville, TN) have ordered and received Phase III® Recovery and have commenced sales.

Jack Shea, Executive VP of Sales for Attitude, said:"We are extremely excited that we will be partnering with these strong distributors in the southeast. We are moving closer to our goal of having Phase III® available to consumers throughout the southeast region."

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit www.attitudedrinks.com.

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Attitude Drinks (OTCBB: ATTD) Announces Brown Distributing Company to Distribute Phase III® Recovery

Northern, WI 2/9/12 (StreetBeat) – Attitude Drinks (OTCBB: ATTD), an innovative beverage brand development company and creator of the Phase III® Recovery brand, today announced a distribution agreement with Brown Distributing Company to service Phase III® throughout 269 Walgreens locations. Phase III® will be distributed by Brown in southeast Florida from Palm Beach County through Broward, Miami-Dade and Monroe counties to the Florida Keys.

Roy Warren, CEO of Attitude Drinks, commented, "Our agreements with great beverage distribution companies like Brown with their superior reputation in customer service are the foundation of our sales opportunity in Walgreens and many other retail accounts in Florida."

Jack Shea, Executive Vice President Sales, said: "We are delighted to be working with such a strong distributor as Brown Distributors in Florida. The recent authorization of Phase III® Recovery in Walgreens requires excellence in sales and distribution organization to the stores. Brown is a leader in the sales and distribution of non-alcoholic beverages.

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Attitude Drinks (OTCBB: ATTD) Announces Authorization in Walgreens Stores Within State of Florida

Tallahassee, FL 1/25/12 (StreetBeat) -- Attitude Drinks (OTCBB: ATTD), an innovative brand beverage development company and creator of the Phase III® Recovery brand, today announced a sales agreement with Walgreens, of Deerfield, IL.

The brand will be distributed to Walgreens stores throughout the majority of the state. This represents over 800 stores within the chain. Walgreens, a company built around the concept of one stop shopping, has now increased their focus into the health & wellness arena. They are striving to become the first choice for "health & daily living" in promoting what they refer to as a "well experience."

Roy Warren, CEO of Attitude Drinks commented, "The introduction of Phase III® into the authorized Walgreens locations throughout the state of Florida is a great indicator of brand growth and reception within the beverage community. The selling of Phase III® into these Walgreens stores, a chain recognized as one of the strongest drug and convenience stores in the country, is exciting and flattering. We intend to support this fantastic new relationship in raising the sales to their fullest potential."

"We are excited about the authorization of Phase III® Recovery in the Florida Division of Walgreens. It is clear that Florida consumers are looking to purchase Phase III® and now that it is available in Walgreens--problem solved," commented Jack Shea, Executive Vice President of Sales for Attitude.

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Attitude (OTCBB: ATTD) Recovery Drink to be Sold in Sam's Mart Stores

Orlando, FL 1/20/12 (StreetBeat) -- Attitude Drinks (OTCBB: ATTD), an innovative brand beverage development company and owner of the Ready-to-Drink (RTD) real milk recovery drink, Phase III® Recovery, announced today that Sam's Mart, Incorporated has authorized the sales of Phase III®. The recovery drink will be merchandised in all Sam's Mart stores in North Carolina, South Carolina and Georgia.

Jack Shea, Executive VP of Sales at Attitude, commented, "We are excited about the authorization of Phase III® in Sam's Mart. We expect to repeat the initial success of Phase III® in the Southeast as we have done in New England. The authorization in Sam's Mart is a big step in that direction."

"Our expansion into the North Carolina, South Carolina and Georgia region represents continued brand acceptance throughout the country, a gratifying and continuously inspiring accomplishment. Sam's Mart, Choice and Savannah Distributing are perfect examples of the relationships and quality partners that keep us excited as we begin the growth of the Phase III® brand," commented Roy Warren, CEO of Attitude.

Phase III® will be distributed to Sam's Mart by Choice USA Beverage, Inc. based out of Lowell, NC and Savannah Distributing Co., stationed in Savannah, GA.

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Attitude Drinks (ATTD) Technical Stock Chart Video

Attitude Drinks slipped fast from around a penny down to the area of $0.002. Friday saw an increase in volume and a rise in share price which, coupled with the stock being on the REG SHO list recently, may capture the attention of traders for a bounce off the $0.002 support with strong resistance not coming into play until near $0.004.

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Attitude Drinks (OTCBB:ATTD): New York Retail Strategy in Progress

Attitude Drinks (OTCBB:ATTD), a beverage brand development company, announced today that it has signed an agreement with Dora's Naturals, a major natural food distributor in the Northeastern United States, to sell its Phase III® Recovery Drink to retailers in the state of New York. Dora's will sell and merchandise Phase III in the boroughs of New York City and the NY suburbs of Long Island and Westchester. This comprises most of the New York Market, the second largest in the U.S. after Los Angeles. U.S. sales of healthy foods, which includes functional beverages, topped $143 billion in 2009 and is forecast to reach $217 billion by 2017, according to the Nutrition Business Journal. Marty Jay Zirofsky, Director of Beverages at Dora's Naturals, commented, "This is an exciting opportunity to include an innovative and functional beverage line into our extensive beverage portfolio. We are pleased to add Phase III, which is a protein drink and a lot more."

Roy Warren, CEO of Attitude, stated, "Dora's Naturals is the perfect partner to capitalize on the hottest consumer buying trends. Phase III's pure-milk based formulation and eco-friendly bottle fit in perfectly with the premium, good-for-you food and beverages represented by Dora's Naturals." Jack Shea, Executive VP of Sales at Attitude, said, "This will be a great partnership. Phase III is a cutting-edge and clinically-proven solution for muscle recovery after a workout, whether you are a serious or recreational athlete. The agreement with Dora's Naturals allows us to ramp up sales and distribution in the New York Metro area quickly."

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