Attitude Drinks (OTCBB:ATTD), a beverage brand development company, announced today that it has signed an agreement with Dora's Naturals, a major natural food distributor in the Northeastern United States, to sell its Phase III® Recovery Drink to retailers in the state of New York. Dora's will sell and merchandise Phase III in the boroughs of New York City and the NY suburbs of Long Island and Westchester. This comprises most of the New York Market, the second largest in the U.S. after Los Angeles. U.S. sales of healthy foods, which includes functional beverages, topped $143 billion in 2009 and is forecast to reach $217 billion by 2017, according to the Nutrition Business Journal. Marty Jay Zirofsky, Director of Beverages at Dora's Naturals, commented, "This is an exciting opportunity to include an innovative and functional beverage line into our extensive beverage portfolio. We are pleased to add Phase III, which is a protein drink and a lot more."Roy Warren, CEO of Attitude, stated, "Dora's Naturals is the perfect partner to capitalize on the hottest consumer buying trends. Phase III's pure-milk based formulation and eco-friendly bottle fit in perfectly with the premium, good-for-you food and beverages represented by Dora's Naturals." Jack Shea, Executive VP of Sales at Attitude, said, "This will be a great partnership. Phase III is a cutting-edge and clinically-proven solution for muscle recovery after a workout, whether you are a serious or recreational athlete. The agreement with Dora's Naturals allows us to ramp up sales and distribution in the New York Metro area quickly."
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