It is just days until another holiday weekend and Hollywood is hoping you’ve already thought about what box office blockbusters are on your movie list. But if the upcoming weekend is anything like the last six weekends, box office sales will continue to fall and may fall short of 2009’s $10.6 billion in gross revenues.Despite the economy starting to pick up and holiday retail sales on track to beat 2009 by a long run, movie attendance is down about 14% this holiday season compared to last.
Paul Dergarabedian, president of Hollywood.com’s Box-office Division, attributes falling attendance to fewer and fewer “home runs” at the box office. “You can’t depend on audience just to go to a movie theatre just to get out of the rain,” he tells Aaron in this clip. “They have to want to go there to see a movie.”
If there any movies worth considering over the next few days, Dergarabedian suggests “True Grit” starring Jeff Bridges and Matt Damon, "Gulliver’s Travels" starring Jack Black for the kids and for a good laugh “Little Fockers.”
Total gross revenues for 2010 stood at $10.1 billion as of Sunday. Despite fewer bums in seats, Dergarabedian predicts that this year’s revenues will outpace last year's – but only slightly -- due to higher ticket prices, which on average cost $7.85 each, according to Hollywood.com.
So, what will be the movie that saves this holiday weekend? Dergarabedian says “Little Fockers.”
“I’ve seen the movie and I wanted to go in hating it and I actually really like it,” he said. “I laughed through the whole movie.”
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