Vringo, a provider of video ringtones and next generation personalization solutions for mobile devices, announced the signing of an agreement with EMI Music, one of the world's leading music companies, to bring EMI Music artists' video content to mobile phones as video ringtones. These video ringtones will be made available as premium content to Vringo users in the UK where Vringo will be launching with Orange, the UK's largest mobile carrier, in the fourth quarter of 2010. This groundbreaking content licensing partnership with one of the world's preeminent music companies brings video ringtones to the mobile phone from EMI's extensive roster of world famous artists. "We are pleased to feature video ringtones from EMI Music representing many exciting artists in the UK music market," said Andrew Perlman, Vringo's President. "Video ringtone content from recognized music stars will open a new important growth chapter in our business. Fans of EMI artists will soon have the option to use Vringo to access an unmatched library of attractive video ringtones."
Ian Whitfield, EMI Music's Vice President Digital Development Europe, said, "Vringo has developed a very interesting new technology for integrating internet and video content with the new capabilities of the latest mobile phones. EMI is very pleased to support their drive to build this new area which promises to bring our artists' great videos to new and wider audiences."
Vringo's fully-hosted carrier platform is currently deployed for international partners in five markets with new launches anticipated soon. Vringo's scalable, cloud-based distributed application architecture enables a carrier's subscribers to browse and download mobile videos, set them as video ringtones and instantly share them with friends. In addition to carrier partners, Vringo has content partnerships with major artists, celebrities and content providers including T-Pain, Muhammad Ali, Turner, Marvel, Hungama Mobile, RTL and Ingrooves.
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