Tallahassee, FL 11/1/11 (StreetBeat) --Yahoo Inc (NASDAQ: YHOO), announced today it will buy online advertising technology firm interclick inc for $270 million in cash. The $9 a share offer represents a 22% premium over interclick shares’ closing price on Monday on Nasdaq. Yahoo shares fell 5.56% to $14.77 after the company unveiled the news, while shares of InterClick (NASDAQ: ICLK) soared 21% to $8.96. In a statement, Yahoo said InterClick would give the company a “unique data targeting capabilities, optimization technologies and new premium supply, as well as a team experienced in selling audiences across disparate sources of pooled supply.”The acquisition comes amid speculation that the Yahoo board is exploring the possibility of selling the company. Private equity firms, as well as Google Inc and Alibaba, have reportedly been looking into making a bid for the company.
About interclick inc.
interclick, inc. (Nasdaq:ICLK), headquartered in New York, was founded in 2006 and became a NASDAQ-listed company in 2009. Powered by OSM, interclick offers proprietary data-valuation capabilities combining analytical expertise and media fulfillment to help marketers navigate the complex data ecosystem to drive successful online display and video campaigns. OSM is a powerful solution which aggregates and organizes billions of data points from 3rd party providers - delivering actionable consumer insights, scalable audiences and the most effective campaign execution.
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