Orlando, FL 12/5/11 (StreetBeat) --Skinny Nutritional Corp. (OTC.BB: SKNY), the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that is has entered into a distribution agreement with New Age Beverage Company. As a result of this agreement, the Company's line of Skinny Water® zero-calorie enhanced beverages will be distributed by New Age Beverage Co. throughout Colorado.New Age Beverage has been the premier distributor in the Rocky Mountain region for over 15 years. With an impressive sales force and extensive resources, their experience and expertise will help present Skinny Water to retailers and residents in Colorado.
"We are extremely excited to announce the partnership for distribution in Colorado between Skinny Water and New Age Beverage," says Bob Miller, Vice President of DSD Sales for Skinny Nutritional Corp. "They recognize that Skinny Water is not only great-tasting and good for you, but is also a brand that's positioned as a complement to the enhanced water category, enabling retailers to bring additional consumers to the segment."
New Age distributes many alcoholic and non-alcoholic brands, including Xyience, Pop Chips, Izze, Nesquik, Jones Soda, Zico, Arizona, Activate, Boylans, and Oh Yeah. New Age is also the developer and distributor of their own beverage line: Xing Tea. The addition of New Age Beverage accelerates Skinny Water's expansion efforts in the West. In Colorado, Skinny Water is currently authorized in Target, Albertsons, and Safeway. Skinny Water is available in over 17,800 stores nationwide.
Josh Hillegass, General Manager for New Age Beverages, stated, "We feel Skinny Water will be a great addition to our existing portfolio. New Age Beverages is very careful when selecting new brands to take to market, so considering Skinny Water's exceptional taste and zero-calorie characteristics it was an easy decision. We feel Skinny Water will complement our other 'good-for-you' products and fit perfectly into our customer base offering a healthier alternative to retailers and consumers in our market."
Skinny Nutritional Corp. and New Age Beverage Co. expect to continue Skinny Water's expansion efforts throughout Colorado in the future by securing new accounts, and participating in joint promotions through retail outlets.
The Skinny Water® lineup features eight great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up) and as part of its 'Sport' line: Blue Raspberry (Fit), Pink Berry Citrus (Power), Kiwi Lime (Active) and Goji Black Cherry (Shape). Every bottle of Skinny Water® has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.
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