Austin, TX 3/9/12 (StreetBeat) - Brownie's Marine Group, Inc. (OTCBB:BWMG), a leading developer, manufacturer and distributor of highly specialized dive and safety products, announced today that it had purchased substantially all of assets, and assumed the lease of the former Boca Dive Center located at 176 Glades Road in Boca Raton, Florida. The purchase of these assets for a combination of cash and restricted common stock will provide Brownie's with its first retail location in Palm Beach County, Florida.The Company has begun to refurbish the store which is situated between the Town Center Mall and Federal Highway on Glades Road. The new store, which is expected to open for business in April 2012, and be fully stocked and operational by the end of June 2012, will be operated under a new retail concept, Brownie's Adventure Center.
Brownie's Adventure Center
The new store is expected to include the following products, features and activities:
A broad range of unique water sports products, training and services at level not customarily found at "big box" outlets or online.
A unique and dynamic display configuration of some of the industry's finest outdoor products and companies such as: Stand Up Paddle Boards ("SUP"), Brownie's Third Lung, Driver Propulsion Vehicles ("DPV"), u/w Pro Camera section; Halcyon, Sea Bob, Yacht Pro, Scuba Pro, Global Underwater Explorer's ("GUE") and the Project Baseline Center.
Video action throughout store and interactive web based product information onsite.
A 10-foot+ wide video screen playing dive, surf, SUP and nature film content during store hours and will feature special content on feature presentation nights (customer and pro exhibitions.
Robert Carmichael, CEO of Brownie's Marine Group stated, "We remain focused on leveraging our innovative and industry leading products to deliver shareholder value. This transaction provides us with a prominent location to launch our concept store and gives us physical presence in an area with excellent demographics. We are confident the Boca Raton outdoor and recreational community as well as sports enthusiasts in general will embrace our novel new concept."
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