MobileBits (OTCBB: MBIT) to Acquire Leading Mobile Digital Loyalty and Marketing Solution Samy4Me

Northern, WI 3/21/12 (StreetBeat) -- MobileBits Holdings Corp., (OTCBB: MBIT), a leading provider of enterprise-class social and digital experience solutions has signed an agreement to acquire Switzerland based Aixum Tec A.G. Aixum is a leading provider of mobile marketing and loyalty solutions for the hyper-local business marketplace.

Through its flagship product, Samy4me™, Aixum provides an end-to-end solution that connects national and local merchants with targeted customers through their iPhone and Android smartphones. Samy4me™ was the second most downloaded consumer app in the Swiss iTunes store since 2011.

Samy4me™ is deployed by some of the largest national retail organizations in the world and provides an ever-growing mobile consumer community with the ability to choose and develop relationships with merchants and retailers. Merchants can create direct communication channels, deliver product information and offers, synchronize their loyalty systems, in-app purchases and reconciling through POS systems, all underlined by a rich reporting software that measures results of various campaigns in the social local mobile landscape.

"Over the years MobileBits has built a strong platform to provide their customers with a comprehensive digital and socially interactive solution," said Andrew Marshall, CEO of Aixum. "This combination together with Samy4me™ creates a complete digital offering to meet the growing demands of our client organizations and reduces the cost and complexity of distributing their product information, social content, offers, and loyalty initiatives."

"MobileBits and Aixum's business models are closely aligned with a strict focus on enabling exceptional digital experiences between businesses and their audience," said Majid Abai, CEO of MobileBits. "We admire Aixum's tremendous growth trajectory and believe the unique combination of resources and technology provides our current and future clients a distinct business advantage in mobile engagement and loyalty arena."

Samy4Me is a hyper local network solution developed to help strengthen the digital relationships between merchants and their customers through mobile smart phones and tablets computers. Aixum launched Samy4Me in 2011 after winning the CHF250,000 Business Plan competition in 2009, organized by the University of Liechtenstein.

McDonald's, Spar and Chicoree are among the numerous companies that have been using the network application.

Terms of the deal have not been disclosed. Consummation of the acquisition is subject to the execution of a definitive agreement between the parties and other customary closing conditions, including board and stockholder approval of the acquisition by the parties, and completion by MobileBits of its due diligence of Aixum.

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MobileBits (OTCBB: MBIT) Begins the Year with Close to $1 Million in New Contracts

Orlando, FL 1/11/12 (StreetBeat)-- MobileBits Holdings Corp., (OTCBB: MBIT), a premium provider of end-to-end content delivery solutions, today announced it has signed several new contracts totaling nearly $1 million, including: Total Car Score, UB Sports, Filmbreak and a major network & cable provider.

In addition to the annual recurring license and professional services revenue generated by each engagement, the Company may also place and collect advertising, subscription and commerce revenue for each mobile and web asset, where applicable.

MobileBits' newest partners have chosen to power their digital presences with Pringo Connect, the best in class end-to-end digital management and delivery platform, which was unveiled in Q4 2011. The extensive backend and management system, combined with the product's ability to deliver an extremely flexible user experience across different devices, were the determining factors in the rapid adoption of Pringo Connect.

"We are confident that Pringo Connect will strengthen our digital footprint and increase engagement among our users, especially in the mobile space," said Karl Brauer , CEO of Total Car Score. "We reviewed plenty of other platforms before making this decision, and we are confident that Pringo Connect is the single end-to-end solution that will help us successfully expand our business and reach consumers."

Pringo Connect appeals to organizations across many industries because of its rich feature set which enables companies to engage, connect and monetize their interactions with users, fans and consumers. From the complete social suite to the seamless rich media playback on any device, audiences can now interact with and share an organization's content, whether it is internally or externally generated.

"We anticipate a strong year going into 2012 and look forward to expanding into even more industry sectors as clients recognize the power and utility of having a platform as unified and rich as Pringo Connect," said Majid Abai, CEO of MobileBits.

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MobileBits Completes Merger With Pringo, Inc.

Orlando, FL 12/6/11 (StreetBeat) --MobileBits Holdings Corp., (OTCBB:MBIT), today announced that it has completed its merger with Pringo, Inc. under the terms of the merger agreement entered into by MobileBits and Pringo. With this merger, MobileBits, a global technology company that delivers quick and easy mobile content combined with targeted advertisements, has now expanded its core capabilities; featuring a single, end-to-end digital platform to strengthen its mobile and web solutions.

The integration of Pringo's development, content management system, and user management tools into the MobileBits platform results in a highly scalable solution for delivery and connection of content and targeted advertisements to any device. MobileBits' end-to-end platform combines social, search, rich media, commerce and targeted advertising in one extensible, open architecture package that is available in 23 languages.

According to Yankee Group's latest Mobile Money Forecast, the value of global mobile transactions will grow from $241 billion in 2011 to more than $1 trillion by 2015. MobileBits' new capabilities and integrated features significantly enhance its strength to capitalize on the tremendous growth taking place in the global mobile data marketplace by reducing the time it takes to deliver and monetize any digital content.

"This merger leverages our mobile and web technologies and combines it into one single platform, providing the first solution that offers all the key features needed to deliver content with the greatest monetization capability," said Walter Kostiuk , Chairman, President and Chief Strategy Officer of MobileBits.

Gartner predicts that by 2013, the number one way consumers will access the Internet will be through their mobile devices. With mobile growth exploding, it's important for marketers to participate in this rapidly-evolving channel in order to maintain their competitive advantages.

"We are excited about bringing MobileBits and Pringo together to simplify the digital landscape for any client," says Majid Abai, CEO of MobileBits, formerly CEO of Pringo. "With this merger, we will be in a strong position to enable products that can capitalize on the enormous growth of mobile devices to deliver rich content to any device, anytime, anywhere."

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