Monday, May 21, 2012

DNA Brands (OTCBB: DNAX) Subsidiary Named as Florida Master Distributor for New Leaf Brands

DNA Brands (OTCBB: DNAX) Subsidiary Named as Florida Master Distributor for New Leaf BrandsNorthern, WI 5/21/12 (StreetBeat) -- DNA Brands, Inc. (OTCBB:DNAX), makers of the great tasting DNA Energy Drink(R) and DNA Meat Snacks, each a favorite of the action sports community and its enthusiastic followers, announced today that its wholly owned subsidiary,Grass Roots Beverage, has signed an exclusive master distribution agreement with New Leaf Brands(R), the New Jersey ready-to-drink ice tea and lemonade producer.

Ralph Sabella, Vice President of Operations for Grass Roots Beverage, stated, "We are extremely pleased to be able add New Leaf Brands(R) to our growing portfolio of distributed products. It is our goal to offer top shelf beverage producers a statewide Florida distribution alternative." Sabella added, "Grass Roots Beverage is one of the few distributors in the state that can offer this type of service because others like Coke, Pepsi, Anheuser Bush and Miller are virtually unavailable to smaller regional companies seeking to enter our market." Sabella concluded, "Our objective is to build a comprehensive product portfolio that will complement our own DNA Energy Drink(R) line and significantly increase revenue and profitability at each stop we make. With that in mind we anticipate the naming of several new products for distribution in the near future. The initial launch of the New Leaf lemonade began on May16 to the independent convenience store operators currently being serviced under the Grass Roots umbrella."

About New Leaf Brands(R)

New Leaf was founded on that mission in 2004, by beverage industry veteran and visionary Eric Skae. It has since become one of the fastest growing and most innovative healthful beverage brands. The Company now offers a full portfolio of seventeen products including new Strawberry, Blackberry and homemade lemonades and Tiger Half & Half Iced Tea Lemonade.

New Leaf products are now available through over 100 leading beverage distributors and the brand is in retail distribution in 35 states. The Company has a strong community and social service orientation, and take an active role in related events including the MS Bike Tour and MS Walk. It's global headquarters is located in Old Tappan, New Jersey.

About DNA Brands, Inc.

DNA BRANDS make DNA Energy Drink(R), the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Shred Stix(TM). DNA Energy Drink(R) is a proprietary blend of quality ingredients in four flavors Citrus, Lemon Lime, Sugar Free Citrus and CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage.

Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, Race Trac and Circle K. Distribution is primarily through Grass Roots Beveragethe Company's wholly owned subsidiary and select Miller and Anheuser-Bush distributors in select markets.

True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its sponsorship of the DNA Energy Drink/Jeff Ward Racing team where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.

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