Orlando, FL 5/25/12 (StreetBeat) -- PDI, Inc. (Nasdaq: PDII) today announced the signing of a contract with a new customer to provide promotional services across PDI's multiple communications channels that will target primary care physicians. The contract is subject to FDA product approval. The contract is expected to generate total revenue to PDI of approximately $57 million over the life of the two-year agreement, with $10-$12 million to be recorded over the second half of 2012.
Under the agreement, PDI will provide an array of promotional services, including but not limited to dedicated sales teams, as well as teledetailing and digital communications through PDI's Group DCA division.
"We are delighted to have been selected by this new client to provide a wide range of promotional support," said Nancy Lurker, Chief Executive Officer of PDI, Inc. "In applying our multi-channel promotional capabilities, PDI looks forward to demonstrating the value, strategic flexibility and high return on investment that we can provide through our outsourcing services."
About PDI, Inc.
PDI is a leading health care commercialization company providing superior insight-driven, integrated multi-channel message delivery to established and emerging health care companies. The company is dedicated to enhancing engagement with health care practitioners and optimizing commercial investments for its clients by providing strategic flexibility, full product commercialization services, innovative multi-channel promotional solutions, and sales and marketing expertise. For more information, please visit the company's website at http://www.pdi-inc.com.
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