In any industry, a company goes for the “big gun” in order to take sales of its product to the next level. For instance, Nike signed Michael Jordan to slam dunk basketball shoe sales several years ago. Wrangler went to Brett Favre due to his appeal as a “good ol’ country boy” in order to try and sell more of its jeans. Getting a superstar that is widely regarded as an industry-expert is the pinnacle of marketing and the goal of any company.In the world of law enforcement and forensics, the superstar is Richard “Bo” Dietl. Mr. Dietl retired as a detective for the New York City Police Department as one of the most highly decorated officers in its history with thousands of arrests to his credit. President George Bush appointed Bo as Co-Chairman of the National Crime Commission. Governor George E. Pataki appointed Mr. Dietl Chairman of the New York State Security Guard Advisory Council. Presently, he works as a consultant through his company, B&E Advising LLC, where he consult with countries, diplomats and Fortune 100 companies on security practices.
Stony Brook, NY-based Applied DNA Sciences, Inc. (OTCBB:APDN) announced yesterday that it has come to terms with Mr. Dietl and B&E to assist in the promotion of Applied’s products and services to law enforcement and private security firms. You could say that a man of Bo’s experience has “been around the block” once or twice, to say the least, and has been involved with plenty of new products that have come and gone. Mr. Dietl’s excitement for Applied DNA’s forensic and authentication technologies is evident in his interview that is available on YouTube at http://www.youtube.com/user/AppDNASciences#p/a/u/0/6zKOOPIT6pc. Let’s just hypothesize that Adidas takes a new pair of football cleats to Adrian Peterson and the guy gets a smile on his face about how fantastic they are. Think Adidas is going to be happy? The agreement with Mr. Dietl brings an unprecedented level of global validation of Applied’s next generation of crime fighting tools as the resident expert has granted his seal of approval.
As Mr. Dietl explains in the video, DNAnet can be applied to any surface for a variety of applications including being a mode of linking criminals to crime or a way to 100 percent authenticate any object. It can be sprayed on or wiped on and cannot be wiped away or washed off in any manner. The technology has become vital overseas in the UK and Europe and has been used in the conviction of more than twenty criminals already with its momentum building as a result of its proven success rate.
Crime is on the rise and criminals are becoming both brasher and more devious at the same time. With police forces being cut due to reductions in budgets and unsubstantiated greed perpetuating a cycle of counterfeiting and theft; companies, individuals and governments are searching for a tool to combat the situation. What Applied DNA Sciences has to offer is certainly cutting-edge and clearly growing in popularity. Getting not only an endorsement, but the concentrated efforts, of a person the caliber and with the industry connections as Bo Dietl just may perk-up the ears of investors to see where this will lead with contracts in the future.
Legal Notice / Disclaimer
This document is not and should not be construed as an offer to sell or the solicitation of an offer to purchase or subscribe for any investment. Andrew Klips (“the author”) has based this document on information obtained from sources he believes to be reliable, but which has not been independently verified; the author makes no guarantee, representation or warranty and accepts no responsibility or liability as to its accuracy or completeness. Expressions of opinion are those of the author only and are subject to change without notice. The author assumes no warranty, liability or guarantee for the current relevance, correctness or completeness of any information provided within this Report and will not be held liable for the consequence of reliance upon any opinion or statement contained herein or any omission. Furthermore, the author assumes no liability for any direct or indirect loss or damage or, in particular, for lost profit, which you may incur as a result of the use and existence of the information provided within this Report.
The author owns no shares of APDN.
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