Thursday, January 13, 2011

Simulated Environment Concepts Opens 2011 with the Greatest January in the History of the Company

Simulated Environment Concepts Opens 2011 with the Greatest January in the History of the Company
MIAMI--(BUSINESS WIRE)-- Simulated Environment Concepts (Pink Sheets:SMEV), the manufacturer and developer of medical, aesthetic and wellness equipment, announced today that sales of SpaCapsule have surged, making January the busiest month since the company’s inception. “We are in the process of preparing to ship nearly 20 units, and it’s only the second week in January,” stated Dr. Ilya Spivak, Marketing Director of Simulated Environment Concepts (SE Concepts) and Co-Inventor of the SpaCapsule. “Orders continue to come in from our international distribution arms, as the baby-boomers are shifting focus to weight loss, anti-aging, seeking a healthier lifestyle, and aesthetically pleasing results.”

These 20 units put the company on track for what may prove to be the most profitable quarter the company has seen to date. Typically commanding a retail price upwards of $30k a unit, these units represent between $400,000 to $600,000 in potential revenues for January alone, thus greatly exceeding the first quarter expectations. “These units represent our distributor’s activities in the United Kingdom, France, Denmark and even our backyard right here in Florida,” stated Dr. Ella Frenkel, President & CEO of Simulated Environment Concepts, Inc. “We also have shipments enroute to Canada, Qatar, and Dubai, in time for our participation at the Arab Health Dubai International Convention.” The Company is expecting further sales at the Dubai Convention and Les Thermales 2011Exhibition in Paris, France.

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. (SE Concepts) (SYMBOL: SMEV) is an industry leading manufacturer and developer of cutting edge medical, health and wellness equipment.

SE Concepts was established in 2000 by doctors dedicated to advancements in medical technology and aesthetics. Its flagship product, SpaCapsule®, which is currently distributed in over 37 countries, is a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, cellulite management and general wellness.

For more information on SE Concepts, SpaCapsule®, PTjetCapsule™ and Celude Laboratories™ products you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, the corporate blog at http://www.spacapsule.wordpress.com, facebook at http://www.facebook.com/SpaCapsule or request more information via email at ir@spacapsule.com, or call at (888) 757-0797 or (305) 651-9200.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is registered trademark of Simulated Environment Concepts, Inc.

Contact:

Simulated Environment Concepts, Inc.
Investor Relations Department:
Allen Licht, 888-757-0797

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