Attunity (OTC:ATTUF) Presenting in Seattle This Week

Shawshank, VA 10/12/2011 (PennyPayDay) – Attunity Ltd. (OTC:ATTUF), a provider of real-time data integration software, announced yesterday, in a press release, that Attunity Replicate, its innovative data replication software with 'click-2-replicate' design, now supports loading data to Microsoft SQL Azure, helping organizations to capitalize on the value of cloud computing with the Windows Azure Platform. Attunity will present Attunity Replicate with support for SQL Azure at the PASS Summit, the premier conference for SQL Server professionals, October 11-14, in Seattle, WA.

Microsoft SQL Azure is a highly available and scalable cloud database service built on SQL Server technologies and is a key component of Microsoft's cloud strategy. Using data replication to load data into SQL Azure helps organizations accelerate cloud adoption, reduce risks and derive value faster in building hybrid solutions where data exists both in the data center and in the cloud.

Attunity Replicate is high-performance data replication software that enables efficient and frequent loading of data from many databases into Microsoft SQL Azure. With its 'click-2-replicate' design, the Attunity solution simplifies user experience, replacing the need for complex and costly custom development projects with a packaged and managed solution that is fast to learn and implement, delivering quick time-to-value.

"Attunity Replicate's support for heterogeneous data replication to SQL Azure is a solution aimed at helping customers easily and quickly move data in a cloud computing environment," said Douglas Leland, General Manager, SQL Server Product Management, at Microsoft.

Attunity Replicate fully automates the loading process into SQL Azure, starting with the generation of target tables in the cloud, continuing with full load of the data, and following with incremental updates. It is designed with optimizations for efficiently loading data from on-premise databases to SQL Azure databases in the cloud. It also leverages log-based technology that captures and delivers transaction changes with minimal impact on source database systems including Oracle, SQL Server and DB2.

"Attunity Replicate simplifies and accelerates the process of getting data into SQL Azure, adding value for virtually any organization looking to capitalize on the Microsoft SQL Azure cloud platform," explained Shimon Alon, chairman and CEO of Attunity. "Being the first to offer such capabilities strengthens Attunity's leadership in the data replication market as well as the strategic value we bring Microsoft, its partners and its customers."

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