Wealth Managers Prefer Apple Over Blackberry

Shawshank, VA 10/13/2011 (PennyPayDay) – Wealth managers prefer using Apple products for business rather than Research in Motion's BlackBerry devices, a survey by Aite Group showed on Thursday.

Of 402 financial advisers polled, 45 percent said they would choose an Apple iPhone or iPad, while 14 percent would pick a BlackBerry.

The research firm, which focuses on financial services, conducted the survey in March, well before the recent RIM outage which left large pockets of BlackBerry users around the world without access to email and other functions.

The study found that using mobile devices was increasingly important to advisers, many of whom service clients with hand-held devices who have access to online brokerage services.

Nearly half the advisers surveyed said having access to business applications was an "important" or "very important" part of their technology strategy for 2011.

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