Tallahassee, FL 2/14/12 (StreetBeat) -- Saying that Valentine’s Day came early, FrogAds, Inc. (OTCBB:FROG) is seeing its shares rising slightly in trading today upon news that the company has signed Pamela Anderson as a new celebrity spokesperson for its Video News Release campaign.“I’m looking forward to working with FrogAds.com to enhance its brand awareness,” said Anderson in a company press release.
Pamela Anderson has become one of the most recognizable names in the entertainment industry as a model, actress, mother, entrepreneur and philanthropist and has appeared on more magazine covers than any other star of her generation. The Guinness Book of World Records has even dubbed her “most downloaded,” making her perfectly suited to represent FrogAds.com’s groundbreaking online social media platform, according to the company’s report.
The company seems to be looking to leverage Anderson’s uber-popularity and the awareness that the Facebook IPO is bringing to social networking to showcase the enormous potential in monetizing its website. FrogAds.com is a free global marketplace for both classifieds and auction that enables users to post ads, photos and videos, making them visible to the global marketplace. The site has married the fundamentals of other booming websites such as eBay (NASDAQ:EBAY), Amazon.com (NASDAQ:AMZN), YouTube and Craigslist to create a one-of-a-kind advertising infrastructure.
“I couldn’t be more excited to have Pamela Anderson involved with my company as I, like the Frog, am a huge fan of Pamela, dating back to her first Playboy issue,” said Julian Spitari, Founder & CEO of FrogAds.com.
The company recently hired celebrity endorsement expert, Dayna Zegarelli, to identify a celebrity spokesperson that best identifies with the FrogAds.com brand. Zegarelli said that Anderson was the obvious choice.
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