OXFORD,MS. Feb. 28, 2011 (PennyPayDay) -- MusclePharm Corporation (OTCBB:MSLP), an expanding U.S. nutritional supplement company, is pleased to announce that it will be the official supplement provider of the Xempt Player Series (XPS), a new professional golf tour that will debut in April 2011.The Xempt Player Series is open to men, women and seniors who have aspirations of playing professional golf. The debuting series will feature participants competing from all over the United States, with each participant vying for part of the $200,000 total purse that is up for grabs at the XPS Championship in August.
MusclePharm's sponsorship of the XPS also signals the introduction of its innovative MuscleGel product into the golf market. Each professional golfer at all 31 nationwide XPA tournaments will receive MuscleGel during tournament play. The convenient gel-based formula, which has drawn favorable reviews since its introduction, offers high-quality protein that can be consumed on the go without liquids or mixing.
"The XPS is a tour that is great for an aspiring golfer who is trying to make it to the next level and I am very excited to have a major brand like MusclePharm on board to support their dream of playing professional golf," XPS CEO and Founder Gerry Hammond said. "MuscleGel is one of the best products I have ever used and it will be perfect in a golf-tour setting. These players need something light that they can carry with them on the course, and MuscleGel is an incredibly convenient and high-quality product."
The XPS' stroke play competition will start with as many as 120 golfers competing at each local XPS qualifying tournament across the United States. Those who qualify will then take part in one of five regional qualifier tournaments, with 24 players advancing from each region to the year-end XPS championship. The XPS champion will win more than $86,000 in prize money and benefits, making it an ideal stage for MusclePharm to introduce Muscle Gel to the golf marketplace.
"MusclePharm considers itself 'The Athlete's Company' and our goal is to make an impact in every sport. We are excited to be working with the XPS and we look forward to its launch in April," MusclePharm President Cory Gregory said. "This grassroots approach will help get MuscleGel into golfer's hands and we are confident they will like the product. It will be an easy and convenient way for the golf community to get protein during their match play, as well being a great recovery tool for these athletes after playing as much as 36 holes over two days."
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