MIPS Technologies Processor Cores to Power Devices for Mobile TV in Handsets and Other Mobile Products

MIPS Technologies (Nasdaq:MIPS) announced yesterday that MaxRise Inc., a Macronix International Co., Ltd. Group Company, has licensed its MIPS32(R) M4K(R) processor core to develop mobile TV solutions.

According to a November 2010 report from market research firm In-Stat, free-to-air analog mobile video is booming, and digital mobile TV services are ramping up throughout Asia. In-Stat expects that the worldwide market value of mobile TV tuners will exceed $400 million by 2014. According to the firm, devices that may incorporate a mobile TV tuner include mobile phones, laptops and notebooks, portable media players, PDAs and smartphones, portable navigation devices (GPS), portable game consoles and automotive TVs.

"Mobile TV is a fast-growing opportunity across the world, and we are pleased to enable OEMs and ODMs to embed innovative TV technology in their cell phones and other mobile products," said Mr. M.T. Wang, president, MaxRise. "With the MIPS(R) architecture, we have a proven, industry-standard processor architecture that offers efficiencies in performance, power consumption and cost. With our highly integrated RF/baseband solutions backed by an experienced support team, we are offering extremely competitive solutions for global standards."

"The MIPS architecture is gaining increasing traction in mobile-related technologies for smartphones, feature phones, tablets and other devices. Within these devices, there are numerous processors, and therefore numerous opportunities for companies to leverage the performance, power efficiency and small silicon footprint of MIPS cores. As an emerging company in the mobile TV market, MaxRise will offer innovative MIPS-Based(TM) solutions for a rapidly expanding market," said Art Swift, vice president of marketing and business development, MIPS Technologies.

MaxRise was founded in 2006 to bring mobile digital TV technology a wide range of consumer applications. The company has extensive experience in radio frequency (RF), signal processing, silicon technologies, software and communications technologies. Operating as a fabless IC company, MaxRise is able to deliver a low-cost, low-power silicon solution that will serve high-growth consumer and commercial mobile DTV markets.

For more information, visit www.MaxRise.com.tw.

MIPS Technologies is a provider of industry-standard processor architectures and cores that power some of the world's most popular products for the home entertainment, communications, networking and portable multimedia markets. These include broadband devices from Linksys, DTVs and digital consumer devices from Sony, DVD recordable devices from Pioneer, digital set-top boxes from Motorola, network routers from Cisco, 32-bit microcontrollers from Microchip Technology and laser printers from Hewlett-Packard. Founded in 1998, MIPS Technologies is headquartered in Sunnyvale, California, with offices worldwide.

For more information, visit www.mips.com.

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