Nutrastar International (OTCBB:NUIN), a leading producer and supplier of premium branded Traditional Chinese Medicine , announced today that it has expanded distribution for its functional health drink to include numerous hotels and restaurants in Changzhou, Jiangsu Province. "The hospitality and restaurant industry has the potential to be a very lucrative market for our premium beverage product. The addition of these new distribution channels to include select hotels and restaurants not only gives our Ban Ke Chong Cao product access to more consumers on a daily basis, but also lays the groundwork for building the Ban Ke Chong Cao brand among one of our key target customer segments. We look forward to continuing to explore the hospitality and restaurant market as we expand our distribution channels in Jiangsu and across China," commented Ms. Lianyun Han, Founder and Chief Executive Officer of Nutrastar.
The new channels expand Nutrastar's "Ban Ke Chong Cao" drink presence to now over 90 Points of Sale ("POS") within Changzhou, including more than 50 supermarkets and convenience stores, 29 hotels and 10 restaurants. Changzhou, the site of the drink's initial rollout in Q4 2010, is situated in China's affluent Yangtze Delta region about 160 kilometers west of Shanghai and has a population of roughly 4.5 million people.
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