Good News and Volume for Brainy Brands (OTC:TBBC)

Oxford, MS 5/19/2011 (PennyPayDay) -- The Brainy Brands Company, Inc. (OTC:TBBC), a producer and marketer of the Brainy Baby line of children’s educational videos and products aimed at early development for preschoolers, today announced, in a press release, that a recent study, published in the November 2010 issue of the Journal of Children and Media (JOCAM), stated that children between the ages of 18 and 33 months were better able to identify a unique shape in a book after repeatedly viewing a 10-minute Brainy Baby video.

The peer-reviewed study, entitled “A US Study of Transfer of Learning from Video to Books in Toddlers,” confirmed the ability of infants and toddlers to learn from Brainy Baby’s “Shapes & Colors” video. The study was conducted at the University of Texas, Austin and parents were asked to show toddlers a 10-minute video clip at least once a day for 15 days. This was one of the first studies to use commercial video content to assess toddler learning, as well as one of the first to examine the transfer of learning to a different context, in this case a book.

Research showed that children were able to learn a unique shape from an excerpt of the Brainy Baby “Shapes & Colors” video and then identify it in a book. The children in the experimental group were 22 times more likely to identify the shape -- a crescent -- than the children in the control group who did not view the crescent portion of the video. In addition, the study indicated that videos could be used in the same way as books to expand knowledge.

“Having this study conducted at the University of Texas by two of the leading research scientists in the field of children’s media studies, reaffirms our core methodology of developing Brainy Baby products,” said John Benfield, CEO of The Brainy Brands Company. “The study reinforces our message to parents and grandparents around the world…. give your children the tools, spend quality time engaged with your children using those tools and they will develop a love of learning that will last for a lifetime.”

Headquartered in Suwanee, GA The Brainy Brands Company, Inc. develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the US market and international marketplace. The Company’s strategy is to support its existing line of high quality educational toys, media, and activities and develop new product and offerings optimizing new technologies, delivery systems, and advances in early childhood education.

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