E-mail Marketing Campaign for Yippy (PINK:YIPI): +50%

Oxford, MS 5/24/2011 (PennyPayDay) -- Yippy, Inc. (PINK:YIPI), an educational search engine and web portal provider, announced yesterday, in a press release, that it has retained Mr. Marc Bigelow from Vast Resource Group LLC as the primary executive management consultant.

Marc Bigelow comes to Yippy with over 22 years of senior management experience in the educational publishing, information and new media markets and is an adjunct professor at Sierra Nevada College. Marc's main role will be to assist the executive management of the company to create strategic partnerships, joint ventures, fund raising and ready the company for a potential acquisition or merger.

"I am beyond excited about what Yippy's business model represents to the multi-billion dollar education markets and it is coming at just the right time. With the emergence of ebooks from traditional publishers and open source providers, the industry leaders of K12 and higher education institutions are looking for a way to manage all their educational resources within a safe browsing environment for their students. Yippy's application services environment (ASE) provides the most comprehensive suite of student/family friendly programs I have ever seen in all my years in the education sector. They also own in my opinion the most efficient and logical search program for educational content and coupled with their K12 browser makes Yippy a serious player. I believe with the right partner(s) Yippy will be a top resource in the education research market, and that's my main focus," stated Marc Bigelow, Managing Partner, Vast Resource Group.

"The company is extremely pleased to add Marc Bigelow to the team. He is the perfect guy at the right time to help move Yippy forward. Marc's contacts in the space are extensive and his knowledge will be of great value to the shareholders of Yippy, Inc. I expect Marc will join the executive management team of Yippy once we have completed the tasks laid out and he would certainly be a great asset to help transition Yippy should we sell/merge the company with a larger entity in the future," stated Richard Granville, CEO, Yippy, Inc.

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