Pulse Beverage (PLSB.OB) Targeting Whole Foods

Oxford, MS 5/20/2011 (PennyPayDay) -- The Pulse Beverage Corporation (OTC:PLSB) recently announced, in a press release, the launch of Cabana Lemonades by Pulse, a line-up of refreshing, all-natural, "good-for-you," ready-to-drink lemonades in five distinct and great tasting flavors, offering significantly reduced calories without the use of artificial sweeteners or colouring.

Cabana Lemonades offer approximately 40% less calories than its competitors and are positioned to enter the market as the only All-Natural Lemonade brand. The fact that Pulse's Cabana Lemonades contain no preservatives or artificial sweeteners means that they can be sold in health food stores such as Whole Foods, GNC Live Well, Vitamin Cottage and Sunflower.

Pulse's CEO, Robert E. Yates, comments "Nationally, only a handful of companies market ready-to-drink lemonades and there are only two major brands, AriZona and Calypso, and a few other brands, such as Country Time Lemonade, none of which contain 100% natural ingredients. Our premium lemonades will be packaged in eye-catching 20 fl. oz. glass bottles and the combination of superior product and packaging will readily position us to successfully penetrate the market. We will have our Cabana Lemonades on the shelves in July, 2011, just in time for the summer lemonade season. This is perfect timing to announce details of our lemonade product launch considering it's National Lemonade Day on May 22nd. We are in discussions with the organizers of the event and are preparing to help out in a major way."

Pulse intends to position its Cabana Lemonades as natural complements to food in an effort to broaden their appeal and insulate against any seasonal fall-off. Pulse believes that Cabana Lemonades are the refreshing and healthy beverage choice for any occasion and any season.

Pulse has contracted its first bottling facility and aims to start production of its lemonade products in June 2011. The lemonade market is well established and there's an immediate demand. Pulse's Cabana Lemonades, being all-natural, lower calorie, and "good-for-you," are in-line with its corporate mission to reach a large demographic by aiming to be the healthiest, all-natural lemonade in the marketplace.

The Pulse Beverage Corporation manufactures, distributes and markets the PULSE brand of NutriPurpose beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health.

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