Shawshank, VA 8/3/2011 (PennyPayDay) -- Jammin Java Corp. (OTC:JAMN) announced yesterday, in a press release, that it has signed a major OCS distribution deal with First Choice Coffee Services. JAMN is one of the volume leaders from the smallcap space today with a big selloff happening in the stock. As I write, shares of JAMN were down more than 15 percent at $1.01 per share on heavy volume of more than 6 million shares.First Choice Coffee Services is the largest distributor of office coffee in the West Coast, and the third largest distributor in the country. The deal will include a commitment of 1,000 Marley Coffee branded Bunn brewing machine installations in the first year, which both parties estimate will translate to approximately $2,500,000.00 in pods sales on an annualized basis once the machine base is installed.
The deal gives First Choice preferred vendor distribution rights in the OCS market for San Diego, Orange County, Los Angeles, Palm Springs, San Francisco, Nevada, Portland, Seattle, Phoenix, San Francisco, Chicago, Detroit, Denver, Dallas and Houston.
"This is definitely a big deal for our company," states Rohan Marley, Chairman of Jammin Java Corp. "After meeting and discussing a national roll out plan with First Choice's team, they really stepped up and put in a large first installation order and distribution plan."
"We've seen the Marley Coffee people at several trade shows now and we've seen the excitement and passion around this new brand, so we knew we had to take a major role in partnering with this company," states the President of First Choice. "This is an exciting new product and we plan on being one of the first companies to nationally launch this in the OCS market."
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