Thursday, August 25, 2011

Propell (OTC:PROP) Spikes on E-mails and News: +14%

Propell (OTC:PROP) Spikes on E-mails and News: +14%Northern, WI 8/25/2011 (PennyPayDay) – New York City's new Collaborative Arts Middle School had a challenge this year, the school's first -- and Propell Corporation (OTC:PROP) had a unique solution. The challenge was how to create and deliver a brand new uniform to a brand new student body, without requiring cash outlay by the school, or staff time. PROP is also under an e-mail promotion campaign initiated this morning by a third party investor. As I write, shares of PROP were up 14 percent at $0.12 per share on heavy volume of nearly 640,000 shares.

Enter Propell's PropellShops "instant ecommerce" system. As part of its partnership with eChalk, the education technology company that provides online communication and education technology for K-12 schools across the country, Propell was able to provide a turnkey ecommerce solution that is expected to provide Collaborative Arts Middle School (CAMS) students their required uniforms without any upfront investment or risk for the school.

The PropellShops proprietary ecommerce and on-demand manufacturing service is available to eChalk's schools at no charge. With a PropellShop, any eChalk school can offer hundreds of products that are manufactured, printed and shipped only when ordered -- with no minimum quantities or setup charges, and no inventory. Propell then shares revenue with the school partner. Propell also provides similar services for businesses, colleges, nonprofits and the military.

CAMS, in the Springfield Gardens section of Queens, took advantage of Propell's newest service, the Event Savings Program (ESP), in which school partners can offer student or team uniforms at substantially reduced quantity pricing, while allowing each student or family to purchase individual items online. Schools qualify for quantity pricing simply by forecasting the minimum number they will need; no upfront payment or deposit is required so long as the minimum number is met.

Collaborative Arts Middle School (CAMS) is an innovative school where "the arts encourage and inspire our work." Priding itself as a "school for every learner," it begins with sixth grade "the exploratory year," in which "students are exposed to all disciplines (vocal music, theater, dance, and visual arts). During the next two years, students concentrate on one art form, learning its technical aspects, historical background, and the unique career opportunities made available in the cultural hubs of New York City."

"We are so grateful for the team at Propell. As a new school, we were facing many challenges, and providing uniforms was critical, but also presented expense and logistical challenges. Thanks to Propell, we are able to offer our families the convenience of at home shopping, and the school did not need to commit any financial, or personnel, resources. I've done this many times at other schools, and this is the best experience I've ever had. It's saved us money and simplified everyone's lives," said T.N. Holloway, Principal of CAMS.

"We're proud to be working with CAMS and eChalk to play a role in supporting this innovative new school find an innovative way to deliver uniforms to its students," said Ed Bernstein, CEO of Propell. "The PropellShops program lets staff focus on other things and lets us worry about everything else.

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