Smith Micro Software’s (Nasdaq: SMSI) Director Selected by Sprint to Optimize Network Experience

Orlando, FL 1/912 (StreetBeat) – Smith Micro Software, Inc. (NASDAQ: SMSI), a leading provider of wireless and mobility solutions, today announced that Sprint (NYSE: S) has selected Mobile Network Director™ to provide traffic management between networks (3G/4G /WiFi) while maintaining a high-quality experience for its subscribers.

Mobile Network Director helps Sprint meet today’s unprecedented growth in mobile data services. The precise, intelligent device controls provided by the solution can selectively manage data traffic in targeted locations during peak traffic periods. Mobile Network Director provides Sprint the ability to adjust network selection on subscribers’ devices as they move between coverage areas, enabling automated and seamless transitions between networks. Battery life on devices is increased since Mobile Network Director can turn on and off device radios as needed.

“While the majority of mobile operators have switched smartphone users to tiered data plans, Sprint is committed to offering our customers the best unlimited data plan in the industry,” said Fared Adib, Vice President of Product Development for Sprint. “Our relationship with Smith Micro Software is instrumental in the execution of that strategy, helping us to optimize our network resources while ensuring the best possible user experience. We’re looking forward to rolling out Mobile Network Director.”

“Improving the customer experience is the motivating force behind Sprint’s choice of our new solution,” said William W. Smith, Jr., President and CEO at Smith Micro Software. “We are excited to provide Sprint with a solution that automatically selects the best network option for the customer. Mobile Network Director makes the use of WiFi much simpler, which is a great convenience for the customer at home and in office environments. Testing has proven that WiFi management can actually improve battery performance as well.”

Sprint conducted extensive end users trials to evaluate the impact of using Mobile Network Director with customers utilizing multiple networks. The analytics proved that Sprint could improve the customer’s network experience through this unique approach and the trial results have been very positive.

StreetBeat Disclaimer

Distributed by Viestly