Tallahassee, FL 2/10/12 (StreetBeat) – SmartCard Marketing Systems Inc. (Pinksheets:SMKG) announced today the launch of a direct response service for Manufactures and Retailers with a new twist to attract "opt in" consumers. The new offering allows for consumers to create a profile, manage their preferences in multiple categories, select offers and then get paid for their "preferences and purchases" from participating Manufacturers and Retailers.• How it works? Manufacturers and Retailers who sign up can create a single or multiple product offering, register their cash-back incentives or offers and find a match with "opt in consumers". Consumers then get paid for receiving offers and can manage their cash-back for presenting their purchase receipts.
• What's made available? Coupons, rebates, prepaid cards, gift cards, cash-back, discounts and more.
• How do consumers get paid? Simple, they are given an online account and can accumulate money and incentives which they can then be paid or use at participating sponsors.
CEO Massimo Barone Stated "There is a major shift in direct response initiatives for incentives, coupons and cash-back programs because consumers are more adaptive to change then in past decades and are more responsive. In the past only "big retail" was able to support these types of programs and now everyone can join. Consumers want to have more control on the value of their buying power and be rewarded for it. We believe that the value in consumer data will be critical for Manufacturers and Retailers also as a testing ground for soft product launch with targeted cash-back offers unique to www.broadcastproduct.com ."
About SmartCard Marketing Systems Inc.
The company develops and manages proprietary transaction payment and loyalty solutions through its gateway platforms www.velocitymoney.com and newly launched www.broadcastproduct.com.
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