Liberator (OTCBB: LUVU) and TENGA to Release Keith Haring Branded Products

Palm Beach, FL 7/2/12 (streetBeat) -- Liberator, Inc. (OTCBB:LUVU), a progressive, vertically integrated company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® brand, is pleased to announce the release of TENGA Co., Ltd. created male pleasure items that feature legendary artist and activist Keith Haring's iconic designs.

Liberator is the exclusive U.S. distributor for Japan-based TENGA and will begin a national roll-out of the Keith Haring themed line, including sample distribution in popular venues in New York City such as Times Square.

"We are extremely excited to be working with TENGA to help them reach the next level of success here in the U.S.," stated James Blanchard, Senior Vice President - Business Development at Liberator, Inc. "By utilizing our marketing power and channel distribution as well as mainstream advertising venues, TENGA products in the U.S. continue to enjoy a great deal of success not only in traditional adult stores but through retailers and wholesalers never before open to adult toys. Adding the Haring themes to the products makes them both visually compelling and adds a certain cultural appeal to these increasingly mainstream offerings."

TENGA has selected five of the artist's works for integration into the packaging and design of the TENGA x Haring CUP series, and TENGA x Haring EGG series. TENGA items are well known for their breakthrough art-centric designs, the first to open up the genre of male pleasure items to the mainstream, and TENGA x Keith Haring collaboration will further spread TENGA's commitment to open communication about safely enriching the sexual health of people around the world.

The TENGA male sexual enhancement devices are innovative in their function and product design, shaped and sized in such a way that they look and feel like any other toiletry a man would normally carry or use while at home or on the road.

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