Palm Beach, FL 3/1/12 (StreetBeat) – Jason Alexander, the Emmy® and Golden Globe® nominated and Tony Award® winning actor who garnered uber-fame with his role as George Costanza on the television show Seinfeld, has joined the team at SoupMan, Inc. (OTCBB:SOUP). Alexander will serve as a "Brand Champion," lending his enormous star power to a brand that already has made a big name for itself in the industry. Alexander is finally getting soup, years after the Soup Nazi brashly denied George any by exclaiming “NO SOUP FOR YOU!” - a timeless phrase that still echoes around the world - when he wouldn’t follow the rules for waiting in soup store’s line on the famous SOUP episode of Seinfeld. The episode was based on the true story Al Yeganeh's Soup Kitchen International, which is still open today on 55th Street and 8th Ave, in NYC. Yeganeh’s recipes are the foundation of SoupMan, Inc. and can be bought at SoupMan restaurants, supermarkets and online.
As the New York Times said, “Al creates ‘Art, not soup.’” Restaurant ratings expert Zagat, a once-small outfit focused on NYC that was bought by Google in September 2011 for $151 million, ranks SoupMan as #1 in the business. Consumer Reports rated SoupMan’s offerings as the best chicken soup in America.
Alexander will work aggressively to build the company's business in supermarkets, as well as support its franchised restaurants and its branded food-service operations that supply restaurant chains, schools and other institutions, according to the company.
"I think it's great coming full circle with Al's Soups" commented Alexander. "I lined up with New Yorkers for years for his amazing creations. Then we had one of the greatest episodes of Seinfeld ever, somewhat at his expense. But now I get to make amends by helping bring his recipes to everyone. This is a product that I personally and wholeheartedly love and I am thrilled to be part of the team bringing it to an ever increasing market. Finally, I get to say 'Soup for you! Soup for everyone!'"
Alexander joins a growing list of celebrities at SoupMan, including baseball legend Reggie Jackson and basketball superstar, entrepreneur and actor Shaquille O'Neal who already serve as Equity Partners and Brand Champions for the company.
"We are thrilled that Mr. Alexander has joined us in our efforts to grow the company. We know that he will be terrific, and like his many fans, are delighted that Jason will finally hear 'Soup for You!' as a member of The Original SoupMan family” said SoupMan, Inc. CEO Arnold Casale. The chief continued, “And with our new Tetra-Recart package soups coming to the supermarket soup aisle across America, more people than ever before will be able to say 'SOUP FOR ME!'"
Last month, SoupMan selected KCBS, LLC, a nationally-recognized food brokerage organization based in Cincinnati, Ohio to coordinate sales of its new shelf stable, Tetra Recart packaged soups. SoupMan is looking to expand its revenue streams by offering its soup for the first time in the main soup isle of grocery stores adjacent to its canned competitors. Presently, the company’s products our found in frozen food sections in 32 states at name brand grocers like Kroger (NYSE:KR) and Hy-Vee. In the U.S., consumers spend more than $6 billion annually on soups at grocery stores.
Technically speaking, the SOUP chart is a flavorful as its soup. A solid support level is being held around 70 cents. The company is still operating with a negative trailing twelve month earnings per share, but investors should have their eyes’ peeled for revenues to start to climb with the additional marketing efforts and greater penetration into supermarkets.
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