Emerging Media Holdings (OTC:EMDH) announced the completed acquisition of 100% of Men's Medical Corporation. Shares of Emerging Media Holdings were up 4 cents to $0.10 per share on volume of 20,000 shares.Terms of the agreement include changing the corporate name to Men's Medical Group Inc., naming new officers and directors, applying for a symbol change, delivery of audited financial statements, divestiture of all Moldovan operations and the transfer of a license to certain intellectual property to Men's Medical.
Men's Medical Corporation will hold a license for the use of certain proprietary, personalized treatment processes for erectile dysfunction and premature ejaculation, together with other protected marks, trade names and patents associated with men's health and lifestyle management. Men's Medical intends to roll out strategic alliances with physicians nationwide to offer a full range of men's health and lifestyle services incorporating the intellectual property.
The U.S. market for men's sexual dysfunction therapies is expected to reach nearly $2 billion by the end of 2011. The target market for Men's Medical services are the more than 78 million American males who are thirty-five years of age or older. With 10,000 baby boomers turning 65 every day, having a life expectancy of 18-22 years, the size of the 65-plus population is expected to double by 2029 which has staggering financial implications for the erectile dysfunction industry.
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