Friday, March 4, 2011

DALE JARRETT RACING

DALE JARRETT RACINGHICKORY, N.C., March 4, 2011 /PRNewswire/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board:DJRT.ob - News), a "Full Throttle" lifetime experience company, today announced that they have entered into an agreement with Groupon and will be offering Groupon's 120,000 Alabama subscribers an opportunity to experience the thrill of navigating the Talladega Superspeedway in a NASCAR style race car at a deep discount. In September, Dale Jarrett Racing Adventure announced it had been named the exclusive stock car driving school of the Talladega Superspeedway.
(Logo: http://photos.prnewswire.com/prnh/20110304/CL59413LOGO )
Commenting on the announcement, CEO Tim Shannon said, "We're impressed with Groupon's effectiveness at bringing exposure and new business to a wide range of companies throughout America. We're pleased to team with Groupon to create this special opportunity for Groupon's Birmingham subscribers by offering a one-time opportunity to experience this heart pounding, adrenalin rush at an incredibly affordable price. Additionally, Groupon pass holders will be offered an opportunity to upgrade into more extensive driving packages."
"We'll soon be releasing our annual report confirming that 2010 marked the return of the company to full net profitability. We view the Groupon campaign as a cost effective way to boost revenues and profits while expanding our customer base and building goodwill. It's a win-win situation for us and the Alabama community."
About Dale Jarrett Racing Adventure
The Dale Jarrett Racing Adventure offers racing fans the opportunity to race an authentic race car on a major racetrack. Our racing "adventurers" enjoy a life-defining experience. They receive vital training from top racing instructors, wear real racing suits and safety gear, and pilot a race car that was once driven by one of the racing greats. Hand signals from the instructor teach you to race like the pros. We surpasses "follow-the-leader" approaches and teach guests to race like NASCAR drivers, find the line, draft, and pass for optimum fun. Our 100% safety record and numerous celebrity endorsements testify to the excitement and unforgettable thrill of our racing adventure. Dale Jarrett Racing Adventure's website can be found at http://www.RacingAdventure.com

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