Mobile and Web based marketing can be the key to sales. Viral views of Youtube clips can create a buzz which equals any Madison Avenue Media Blitz. Heely's has a cool new product called Nano and the stock is getting a bump from an expanision of their product line.
U.S.-based Heelys (NASDAQ:HLYS), the creator behind the popular shoe with a removable wheel in the heel, has introduced a product so revolutionary that it’s already defining a new sport. ‘Freeboarding,’ as it’s called, has been building momentum ever since Heelys released the Nano™ in August.
Developed in-house by Heelys and released in early August, Nano™ creates a hybrid skate system by working with Heelys to create a stable platform for the front foot, allowing the user’s rear foot to build momentum, carve sharp turns, and perform a wide variety of tricks.
It’s this unique combo of skating and running that allows the user to freeboard through an environment, using obstacles and the landscape as creatively as possible. Borrowing elements from both skateboarding and freerunning, the Nano™ enables the user to roll and build speed, while the free foot allows for vaulting over obstacles and tumbling without the need to hold on to the board in order to stick the landing and continue skating.
Freeboarding was first introduced when Heelys began to test the Nano™ and train skaters for events. Due to their exceptional athleticism and balance, a majority of the candidates selected were freerunners. As they became more adept at skating, the freerunners naturally began to incorporate their own moves, giving birth to freeboarding.
Twin brothers Jonathan and Thomas Tapp, two of the first freerunners to test the Nano™, were eventually selected to perform in the upcoming Heelys Nano™ holiday commercials. Based in Dallas, TX, the Tapp brothers began their careers as professional freerunners at the age of seventeen, regularly providing stunt work for movies and commercials. After catching the eye of Heelys CEO Tom Hansen, they were approached by Heelys in 2009 to test out the Nano™.
“When Heelys first explained what the Nano™ was to us, we were stoked to try and incorporate some of the skills we’d already developed through freerunning and parkour,” said Thomas Tapp. “As it turns out, freeboarding is a great way to pull off some insane tricks. Plus, you can get around really quickly while still maintaining a lot of control.”
To highlight the different aspects of freeboarding and to show off the Nano™ in new and creative ways, the Tapp brothers have begun to post a “Clip of the Week” video via www.tappbrothers.com. Having already posted clips the last two weeks, the Tapps will post a new clip every Friday throughout the holidays. Fans will also be able to learn more about the Nano™ from the Heelys Facebook page or from www.heelys.com.
To view the Nano 2010 holiday commercial go to: http://www.youtube.com/watch?v=Qw3Fvf6pNAI
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