Wednesday, November 17, 2010

Trycera Financial (OTC:TRYF) Adds Call Center to its Credit Repair Arsenal

Trycera Financial (OTC.BB:TRYF), a diversified financial services company, today announced it has teamed up with GlobeWired (www.GlobeWired.com) to partner on strategic marketing campaigns. Shares of Trycera Financial responded nicely and volume skyrocketed to well over 7 million. In mid-day trading, Trycera Financial was up 12 percent to $0.058 per share. This lightly traded SmallCap stock only averages about 25,000 shares per day and has a market cap of $27 million.

GlobeWired is a company that provides leading edge sales and marketing services by hiring agents and allowing them to maximize conversion effectiveness by working remotely. By teaming up with GlobeWired, Trycera will be able to strategically market a suite of financial services to a broad spectrum of businesses and individuals and also promote financial welfare through employment opportunities.

The management team of GlobeWired has been in the call center business for over 24 years and has delivered successful campaigns which generated millions of dollars in annual revenue. Through this strategic partnership, Trycera will now have the ability to grow financial service offerings efficiently while benefiting from industry leading expertise and quality of service.

Ray Smith, President and CEO of Trycera, stated: "As a former call center owner, I know how effective certain marketing campaigns can be and with GlobeWired's state of the art technology, we look forward to reaching thousands of consumers and assisting them to enroll in our portfolio of financial products and services."

Trycera Financial is a financial services company specializing in the delivery of prepaid card programs, prepaid card program management, alternative credit products and bill payment reporting. The Company also markets a diverse suite of personal financial management solutions and pay as you go services that give consumers the ability to have alternative credit references such as rent, utilities, insurance and wireless phone service payments reported with any application that requires a credit check and added to their credit scores.

For more information, please visit the Company's web site at www.trycera.com.

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